You have a match!

Finding the right stylist can be like finding the perfect match. This is
where the magic happens. Below you will find your STYLIST MATCH and the service that we recommend for you.

Your Recommendations

Andrea Bonawitz

Meet Andrea.

Certified Curl SpecialistColor SpecialistGrey Color Specialist

Andrea’s vision is to help women with Curly or Grey Hair enjoy capturing their distinct style identity as a WHOLE, from head to toe…starting with their hair.

In Andrea’s expert care, you will feel warm, welcomed and celebrated for your hair in it’s natural color or texture…we will NOT fight it. She says,

“I believes it is never to early or late to to embrace your beauty and improve how we approach it.
It often takes some encouragement to feel known…to try something new… to embrace curls or grey.”

Andrea’s approach is kind, yet direct.
She is the consummate coach-

“I respect each person’s need to tell the world who they are using their image. Let’s enjoy discovering your style together.

It doesn’t need to be complicated or high maintenance. Join me as I make hair simple and fun again.”

Schedule a consult

Meet Crystal.

"Lived-in Blondes"Color SpecialistPrecision Hair Cutter

Crystal’s specialities include that coveted, California signature style – “lived in blondes and brunettes”. Enjoy the comfort of her self-deprecating humor and artistic confidence– you can sit back and fully relax while she works on your masterpiece.

Schedule a consult

Meet Lois.

Curl StylistDevaCurl SpecialistColor Specialist

A former NYC DevaCurl/Devachan employee stylist, Lois is here to free your curls. Lois is both quiet and wise. You will feel at ease with her acute attention to detail. Her method of creating beauty balance for each each individual client, is a study in customization.

Schedule a consult

Meet Macalia.

Curl StylistColoristTight Curl Stylist

If you are searching for a Curl Stylist who also loves to Color hair, search no further. Enter, Macalia, known endearingly referred to in the salon as “Mac.”

In her own words, “In my chair, your hair is the priority.

I am lucky enough to be in an amazing texture-focused salon where ALL hair is celebrated and embraced. This allows my passion for color to meet the world of texture and I couldn’t be happier.”

Schedule a consult

Meet MK.

Curl StylistColoristPrecision Hair Cutter

MK is the embodiment of “soft but strong” female force and people love to sit in her quiet, comfortable aura.

She thrives on designing customized colors for guests and is always up for trying new techniques and styles with clients. Her curl training includes 1-on-1 mentorship with Andrea Bonawitz over the course of 9 months.

Schedule a consult

DESIGNER- Blowdry & Style

Refined shampoo, dry, and finishing service using a blow dryer and professional styling brush. Ironwork available upon request. 30-45min. $30+ Haley. ($50/hr) $67+ Andrea. ($125/hr) Time required beyond 30min will be charge at your stylist’s hourly rate.

DESIGNER- Haircut & Style

Note: A Designer Cut is cut with tension and blown out smooth.

Includes a fully customizable cut, shampoo, and basic style. We draw upon face shape/features, lifestyle, personal style, and hair texture to help you look and feel your best. This is often when we use precision cutting techniques.

Prices will be based on your stylist’s hourly rate.

DESIGNER- Little Kid’s Cut (Straight Hair)

For young children who can sit through a 20-30 minute appointment. Must have hair that can either be wet quickly with a spray bottle or be dry cut with a comb, according to their natural growth patterns. Includes cut and light product application. MUST be accompanied by an adult. Kids may leave damp.

Prices will be based on your stylist’s hourly rate.

NEW ClENT – Formal Hair Style Consult

Required for New Clients and/or any Bride requesting formal styling services.
Meet your stylist, ask questions, bring inspiration pictures, and set up your Bridal Practice Session and/or Formal Style Appointment.

$50 Non-refundable booking fee for New Clients.
Will be applied towards future services rendered when you book an appointment after the consult.

NEW CLIENT – “Going Grey” Consult

Required for New Clients requesting grey services. Let’s use this time to learn about your goals and how we can help you to achieve them.

Meet your stylist, ask questions, talk products, bring inspiration pictures, and create a strategy.

$50 Non-refundable fee. 30-45min.

Fee nonrefundable.

NEW CLIENT – Color Consult

Required for New Clients requesting color services.
Let’s use this time to learn about your goals and how we can help you to achieve them.

Meet your stylist, ask questions, talk products, bring inspiration pictures, and create a strategy.

Fee Non-refundable.

NEW CLIENT – Curl Consult

Required for New Curly Clients requesting cuts or colors for natural curls.
Let’s use this time to learn about your goals and how we can help you to achieve them.

Meet your stylist, ask questions, talk products, bring inspiration pictures, and create a strategy. Price estimates upon request.

Fee Non-refundable.

NEW CLIENT – Designer Cut Consult

Note: Designer Cuts are cut with tension and blown out smooth.

Do you want to meet your stylist and chat before your first visit? This is time reserved for you to meet your stylist, ask questions, talk products, bring inspiration pictures, and create a strategy.

Let’s use this time to learn about your goals and how we can help you to achieve them.

Please come with clean, dry hair.

30min

NEW CLIENT – Designer Haircut & Style

Note: A Designer Cut is cut with tension and blown out smooth.

Includes a customized cut, shampoo, and basic style. Priced slightly higher at your first appointment to give new guests extra consultation and cut editing time.

Any time over 1.5hr will be based on your stylist’s hourly rate.

NEW CLIENT – Designer Short Cut / Clipper Cut

Note: A Designer Cut is cut with tension and blown out smooth.

A clipper based short hair cut which includes a customized cut, shampoo and basic style. Priced slightly higher at your first appointment to give sufficient consult time prior to consult and after to make edit to the cut.

NEW CLIENT – Retouch/Overlay & Cut

Includes classic retouch or 1 all over color application, shampoo, custom cut, and basic style. Avg 2-2.5hr.

MUST come with clean, dry hair.
$145+ Haley.
$333+ Andrea.
Prices will be based on your stylist’s hourly rate + $20/bowl of color used.

NEW CLIENT CURLY – Dry Cut & Style Package

Includes
Curly Dry Cut + Curl Detox + Lesson + Follow Up Appmt
A Consultation required for NEW clients prior to booking service.

Your stylist will enhance your facial features and promote bouncy, beautiful curls by using Natural Curl cutting techniques, including the renowned DevaCurl, dry cutting techniques.

Please come with your hair freshly set in it’s natural curl form (minimal products applied). Do not stretch the curl with headbands or elastics beforehand.

This package includes
a Curly Dry Cut (187)
a Shampoo/Style Lesson (125)
a follow-up Shape Refinement 2-4wks after (63)
1-time credit towards a Free Travel Shampoo & Conditioner ($20 value)
Take-home Notes/Guide from your stylist
INTRO RATE $333 ($395 VALUE)

$333+ Hair requiring over 2hrs will be charged stylist’s hourly rate.
$125/HR with Andrea

NEW CLIENT CURLY – Transformation Detox & Style Lesson

Look, listen, and learn while we deep cleanse your curls and demonstrate how to set them up to have their best curly bounce. We teach you tips and tricks on how to handle, cleanse, repair, condition, and apply styling products to your natural hair fibers. Your curls will be transformed after this in-depth lesson and your ability to style your curls at home will improve!

$207+ Hair requiring over 1.5hr will be charged additional time at your stylist’s hourly rate.
$125/HR with Andrea

NEW CLIENT: Grey Play & Cut

Use your white hair as the base for variety of designer colors- from subtle silver hues to vibrant purple pieces and anything in between. Includes color application, shampoo, cut and style. Avg 2hr 30min.

Must come with clean, dry hair.

Time spent beyond 2hr 30min will be charge based on your stylist’s hourly rate + $20/each bowl of color used.

NEW CLIENT: Grey Play & Style (NO CUT)

Use your white hair as the base for variety of designer colors- from subtle silver hues to vibrant purple pieces and anything in between. Includes color application, shampoo and style. Avg 2hr 15min.

Must come with clean, dry hair.
$333+ Andrea
Time spent beyond 2hr 15min will be charged based on your stylist’s hourly rate + $20/each bowl of color used.

Our policies

Things You Should Know...

Cancellation Policy for Consults

The consult/coaching fee is non-refundable but can be rescheduled within a week of the original appointment. (Thanks for understanding that time is valuable.)

Cancellations with less than 24hr notice are nonrefundable and rescheduling may not be allowed .

Cancellation Policy for Service Appointments

Thank you for understanding that respecting our booked time is directly related to our ability run a profitable small business, to pay staff, and provides each stylist their direct income stream.

  • Please give a 48hr+ courtesy notice for any appointment cancellation.
  • Appointments canceled less than 48hrs beforehand will incur a charge of $50, to be applied paid via invoice or applied at
    the next salon visit.
  • "No-Shows" and appointments canceled less than 24hrs before the appointment will incur a charge for the FULL COST
    of the time that we are unable to fill.

Booking Policy for Service Appointments

New Guests

  • Upon completion of New Client Consultation, we offer New Client service appointments for Curly Dry Cuts, Colors, and
    Bridal services.
  • We open our books monthly for New Client Service Bookings. We cannot guarantee a preferred date or time.
  • New Client Standard Custom Cut & Styles may be booked directly through the salon.

Pre-existing Guests

  • May book online or directly through the salon.
  • Live reception hours are limited. Text 585 442 4313 to book.

Inclusivity Policy

We're a highly in-demand salon, but we always work to welcome New Guests into our schedule as quickly as we can.

We welcome individuals from every background, regardless of education, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, religion, disability, differences, sexual orientation and/or beliefs. We are committed to cultivating and preserving a culture of inclusion,
connectivity, and collaboration.

We reserve the right to withhold business from an individual if we believe that our team safety or client safety may be at risk. We reserve the right to withhold business if a client is socially disruptive or requesting a service outside the scope of our service menu, practices, legal licensing, or skill set.

Join the New Guest VIP List

Not ready to book? Can’t get in right this minute?
Sign up to get monthly email prompts and text notifications when we release our New Client Consultations.

Still have questions?